Pay-per-click: Drive targeted traffic

PPC

A Digital marketing model in which advertisers pay a fee each time their ad is clicked. PPC allows businesses to display their ads on various platforms and pay only when a user clicks on their ad, rather than paying for ad impressions or views. PPC advertising is commonly associated with search engine advertising, particularly on platforms like Google Ads.

Popular Pay Per Click (PPC) Platforms

Process for creating and managing PPC advertising campaign

1. Define campaign objectives

Determine the goals of the PPC campaign, such as increasing website traffic, generating leads, or increasing sales.

2. Conduct keyword research

Identify the keywords and phrases that potential customers might use to search for products or services related to the campaign objectives.

3. Create ad copy

Write compelling ad copy that includes the keywords and encourages potential customers to click on the ads.

4. Set bids and budget

Determine the maximum amount the business is willing to pay for each click and set a daily or monthly budget for the campaign.

5. Launch the campaign

Publish the ads and monitor their performance. Optimize the ads over time by adjusting bids, ad copy, and landing pages to improve performance.

6. Measure and analyze results

Use analytics tools to track the performance of the campaign and evaluate the return on investment (ROI). Adjust the campaign as needed based on the data and insights gathered.

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What is search PPC advertising?

Search PPC advertising is a digital advertising model where advertisers pay a fee each time their ad is clicked in search engine results pages (SERPs). Advertisers bid on keywords and phrases that are relevant to their business, and their ads are displayed in the SERPs for those keywords when users search for them.